Minimal watch collection by I Love Ugly

I Love Ugly watch minimal clean fresh

New Zealand-based men’s fashion label, I Love Ugly expands their manufacturing skills to watches. The spring/summer 2013 collection features extremely minimal & fresh timepieces that one would expect from such a label. The watches offer a clean face with three hands; the only details are the red second hand and a small plus above the center of the face. The smooth leather straps have an embossed ‘I Love Ugly’ print. Dope.

SS13 Watch Collection, I Love Ugly ($99 USD). I Love Ugly

I Love Ugly watch minimal clean fresh 3

I Love Ugly watch minimal clean fresh 2